Privacy Policy

This Privacy Policy applies to personal information we collect through:

• The LightMaster platform.
• Our website and web applications.
• Our mobile applications, if applicable.
• Customer support and sales communications.
• Emails, forms, demos, subscriptions, and related services.
• Integrations, APIs, and connected tools.
• Other interactions with LightMaster.

This Privacy Policy does not apply to third-party websites, software, services, payment processors, communication providers, or integrations that are not owned or controlled by LightMaster.

LightMaster provides CRM software to holiday lighting businesses and related service providers.

For personal information we collect directly from Customers and Authorized Users for account management, billing, support, marketing, analytics, and service administration, LightMaster generally acts as an independent business or controller.

For personal information about End Customers that a Customer enters into LightMaster, LightMaster generally processes that information on behalf of the Customer to provide the Services. In that context, the Customer is responsible for determining what information is collected, why it is collected, how it is used, and whether appropriate notices, permissions, and consents have been obtained.

End Customers who have questions about how a holiday lighting company uses their information should contact that company directly. Where required or appropriate, we may help Customers respond to privacy requests involving Customer Data.

We may collect the following categories of personal information.

3.1 Account and Business Information

We may collect names, business names, job titles, email addresses, phone numbers, usernames, passwords or authentication information, billing contacts, business addresses, subscription details, account settings, and user roles.

3.2 Customer Data Entered Into LightMaster

Customers and Authorized Users may enter information about leads, prospects, End Customers, properties, jobs, and business relationships. This may include names, email addresses, phone numbers, service addresses, property details, installation notes, job photos, design preferences, estimates, proposals, invoices, contracts, renewal dates, appointment times, communication history, and related CRM records.

3.3 Billing and Payment Information

We may collect billing details, subscription information, transaction records, payment status, invoice information, and related financial data. Payment card and bank information is processed by Stripe, our third-party payment processor. We do not store full payment card numbers on our own systems.

3.4 Communications and Support Information

We may collect information you provide when you contact us, request support, schedule a demo, submit a form, participate in onboarding, respond to surveys, or communicate with us by email, chat, phone, or other channels.

3.5 Device, Usage, and Log Information

We may collect information about how you access and use the Services, including IP address, device type, browser type, operating system, pages viewed, features used, login times, referring URLs, error logs, system activity, approximate location derived from IP address, and other technical information.

3.6 Cookies and Similar Technologies

We may use cookies, pixels, local storage, analytics tools, and similar technologies to operate the Services, remember preferences, authenticate users, understand usage, improve performance, support security, and evaluate marketing effectiveness. On our marketing website, this includes session-replay and heatmap tools (such as Microsoft Clarity) that record page interactions like clicks, scrolling, and mouse movement to help us improve the site; these tools are configured to mask form inputs and other sensitive content.

3.7 Integration Information

If you connect LightMaster to third-party tools, we may receive or transmit information necessary to provide the integration. This may include calendar data, communication data, payment status, accounting data, contact data, mapping data, or other information depending on the integration you enable.

3.8 Marketing Information

We may collect information about your marketing preferences, event participation, demo requests, subscription interests, referral sources, and interactions with our marketing emails or website.

We may collect personal information from:

• You directly.
• Customers and Authorized Users.
• End Customers, where they interact with LightMaster-controlled forms or services.
• Third-party integrations you connect.
• Payment processors.
• Analytics and security providers.
• Communication providers.
• Publicly available sources.
• Business partners or referral sources.
• Automated technologies such as cookies and logs.

We may use personal information to:

• Provide, operate, and maintain LightMaster.
• Create and manage accounts.
• Authenticate users and secure accounts.
• Manage leads, customers, jobs, estimates, schedules, invoices, renewals, and CRM workflows.
• Process subscriptions, billing, payments, renewals, and invoices.
• Provide customer support, onboarding, troubleshooting, and training.
• Send administrative messages, service notices, updates, and security alerts.
• Enable communications between Customers and their End Customers, where requested by Customer.
• Improve, test, maintain, and develop the Services.
• Monitor usage, diagnose problems, and analyze performance.
• Prevent fraud, abuse, unauthorized access, and security incidents.
• Enforce our Terms and other agreements.
• Comply with legal obligations and respond to lawful requests.
• Protect the rights, property, safety, and security of LightMaster, Customers, Authorized Users, End Customers, and others.
• Send marketing communications, where permitted.
• Personalize content, features, and user experience.
• Manage integrations and third-party service connections.
• Conduct internal business operations such as recordkeeping, auditing, reporting, and forecasting.

We may disclose personal information as described below.

6.1 Service Providers

We may disclose personal information to vendors and service providers that help us operate our business and provide the Services. These include Stripe (payment processing), Firebase / Firestore (messaging and backend infrastructure), as well as additional hosting, cloud infrastructure, analytics, customer support, email, SMS, security, database, error monitoring, and professional advisory providers.

6.2 Customers and Authorized Users

Customer Data may be available to the Customer and its Authorized Users according to account permissions, user roles, and settings.

6.3 Third-Party Integrations

If a Customer enables an integration, we may disclose or receive information through that integration as necessary to provide the connected functionality.

6.4 Payment Processors

Billing and payment information may be disclosed to Stripe and other financial institutions for payment processing, fraud prevention, refunds, chargebacks, and related financial operations.

6.5 Legal and Compliance Purposes

We may disclose personal information if we believe disclosure is required or appropriate to comply with law, legal process, government requests, subpoenas, court orders, regulatory requirements, or law enforcement requests.

6.6 Protection of Rights and Safety

We may disclose personal information to protect the rights, property, safety, or security of LightMaster, Customers, Authorized Users, End Customers, our service providers, or others.

6.7 Business Transfers

We may disclose or transfer personal information in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, change of control, or similar business transaction.

6.8 With Consent or Direction

We may disclose personal information with your consent or at your direction.

We do not sell Customer Data entered into the LightMaster CRM.

We do not use Customer Data about End Customers for our own unrelated advertising purposes.

We may use limited account, device, usage, and website information for analytics, service improvement, security, and marketing activities. Depending on applicable law and the technologies used, some analytics or advertising activities on our website may be considered a “sale,” “sharing,” or “targeted advertising.” Where required, we will provide applicable opt-out choices.

We may use cookies and similar technologies to:

• Keep users logged in.
• Remember preferences.
• Improve performance.
• Understand feature usage.
• Measure website traffic.
• Detect security risks.
• Support marketing and analytics.

You can often manage cookies through your browser settings. Disabling cookies may affect certain features of the Services.

Where required by law, we will provide additional cookie choices or consent mechanisms.

We may send service-related communications, such as account notices, billing notices, security alerts, product updates, and support messages. These communications are transactional or administrative and may be necessary to provide the Services.

We may also send marketing communications. You may opt out of marketing emails by using the unsubscribe link in the email or contacting us at support@mastersoftware.io. Even if you opt out of marketing messages, we may still send service-related communications.

Text Messaging (SMS)

If you provide a mobile phone number in connection with the Services (for example, for account verification or customer portal login), we may send you text (SMS) messages such as one-time passcodes, verification codes, and service-related notifications. Message frequency varies based on your use of the Services (for example, one message per login or verification attempt). Message and data rates may apply.

No mobile phone numbers or other mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding vendors and service providers acting on our behalf solely to deliver messages (such as our SMS delivery provider).

You can opt out of text messages at any time by replying STOP to any message, and you can get help by replying HELP or contacting us at support@mastersoftware.io. Opting out of verification texts may limit your ability to use features that rely on SMS verification.

Customers are responsible for communications they send to End Customers using LightMaster or data stored in LightMaster.

We retain personal information for as long as reasonably necessary to provide the Services, operate our business, maintain records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and protect security.

Retention periods may vary depending on the type of information, the Customer's subscription status, legal requirements, backup practices, and business needs.

Customer Data may be deleted or made unavailable after account cancellation, termination, prolonged inactivity, or expiration of applicable retention periods, subject to backup, legal, compliance, and security requirements.

Customers can export their data directly from within LightMaster at any time while their account is active.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

However, no system, network, software, or method of transmission is completely secure. We cannot guarantee absolute security. You are responsible for using strong passwords, maintaining the confidentiality of credentials, limiting user access, configuring permissions appropriately, and promptly notifying us of suspected unauthorized access.

LightMaster may process and store information in the United States and other locations where we or our service providers operate. If you access the Services from outside the United States, your information may be transferred to, stored in, or processed in jurisdictions that may have data protection laws different from those in your location.

Where required, we will use appropriate safeguards for international transfers.

LightMaster is intended for business users and is not directed to children under 13. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us, contact us at support@mastersoftware.io so we can take appropriate action.

Customers should not use LightMaster to knowingly collect personal information from children unless they have all legally required rights, notices, and consents.

Depending on your location and relationship with LightMaster, you may have certain privacy rights, such as the right to:

• Access personal information.
• Correct inaccurate personal information.
• Delete personal information.
• Receive a copy of personal information (including by exporting your data directly from within LightMaster).
• Opt out of certain processing, such as targeted advertising, sale, or sharing, where applicable.
• Limit use or disclosure of sensitive personal information, where applicable.
• Withdraw consent, where processing is based on consent.
• Appeal a denied privacy request, where applicable.
• Not be discriminated against for exercising privacy rights.

To submit a request, contact us at support@mastersoftware.io.

We may need to verify your identity before processing your request. If your request relates to information controlled by one of our Customers, we may direct you to that Customer or work with that Customer to respond.

If you are an End Customer of a holiday lighting business that uses LightMaster, the business using LightMaster is usually the party responsible for your information.

For example, if a holiday lighting company entered your name, address, phone number, project notes, quote, invoice, property photos, or installation details into LightMaster, that company generally controls how your information is used.

You should contact that company directly to exercise privacy rights related to your information. If you contact LightMaster, we may forward your request to the relevant Customer or ask you to contact them directly.

This section provides additional information for residents of states with comprehensive privacy laws, where applicable.

The following table describes categories of personal information we may collect, the purposes for collection, and categories of recipients.

We collect these categories from the sources described in Section 4 and use them for the purposes described in Section 5.

We do not sell Customer Data entered into the LightMaster CRM.

We do not knowingly sell or share personal information of children under 16.

We may use analytics or advertising technologies on our website or marketing pages. Depending on applicable law, some of these activities may be considered “sharing” or “targeted advertising.” Where required, we will provide a way to opt out.

To submit an opt-out request, contact support@mastersoftware.io or use the applicable privacy controls provided on our website, if available.

If you are a California resident and the California Consumer Privacy Act applies to LightMaster or a Customer's use of LightMaster, you may have rights to know, access, delete, correct, and receive information about certain personal information practices. You may also have the right to opt out of certain sales or sharing of personal information and the right not to be discriminated against for exercising privacy rights.

To exercise rights, contact support@mastersoftware.io.

If your request relates to Customer Data controlled by a LightMaster Customer, we may direct the request to that Customer.

Residents of Texas and other states with applicable privacy laws may have rights to access, correct, delete, obtain a copy of personal data, opt out of certain processing, and appeal denied requests, subject to legal limitations.

To exercise rights, contact support@mastersoftware.io.

If your request is denied and applicable law gives you a right to appeal, you may appeal by replying to our decision email or contacting us with the subject line “Privacy Appeal.”

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with specific privacy rights, you may have additional rights under applicable law.

Where applicable, our legal bases for processing may include:

• Performance of a contract, such as providing the Services.
• Legitimate interests, such as securing, improving, and operating LightMaster.
• Consent, such as for certain marketing or cookies.
• Compliance with legal obligations.
• Protection of rights, safety, and security.

You may have rights to access, correct, delete, restrict, object to processing, request portability, or withdraw consent. You may also have the right to lodge a complaint with a data protection authority.

To exercise rights, contact support@mastersoftware.io.

For business Customers that require a data processing agreement or data processing addendum, contact us at support@mastersoftware.io.

Where applicable, a data processing addendum may describe processing roles, subprocessors, security measures, international transfer terms, assistance with privacy requests, and related obligations.

We use third-party service providers and subprocessors to provide hosting, storage, analytics, payments, messaging, support, monitoring, security, and other functions. Key subprocessors include Stripe (payment processing) and Firebase / Firestore (messaging and backend infrastructure).

We require service providers to process personal information only as needed to provide services to us and to use appropriate safeguards.

A current list of subprocessors may be made available upon request or through our website, if we maintain one.

We may update this Privacy Policy from time to time. When we make changes, we may update the “Last Updated” date, post the revised policy, send a notice, or provide notice through the Services.

Your continued use of the Services after the updated Privacy Policy becomes effective means you acknowledge the updated policy.

Where required by law, we will obtain consent or provide additional notice before materially changing how we use personal information.

For questions, requests, or concerns about this Privacy Policy or our privacy practices, contact:

LightMaster · Master Software Solutions LLC · Email: support@mastersoftware.io